Activision Hints At Subscription-Based 'Call of Duty' Again
Franchise will still be annualized.
by Jim Reilly
US, February 10, 2010 - A subscription-based 'Call of Duty' title is looking more and more likely.
When asked about the company's upcoming plans for the series during its financial call this afternoon, President and CEO of Activision Publishing Mike Griffith re-confirmed the series will see a new title every year, and said new business models are being looked at.
"Our strategy continues to be to annualize our key franchises. We've indicated before that Call of Duty is on a two year development cycle given the content and work that needs to go into a high-quality game experience," said Griffith.
"We also have new business models potentially for the franchise in the future and we've been building capabilities on both the business development side as well as the studio side of it. We remain committed to annualize the Call of Duty franchise."
President and CEO of Activision Bobby Kotick also hinted at where the company wants to take Call of Duty going forward.
"If you think about the success that we've had in other product categories on subscription, you can get a sense of the direction that we want to take that franchise," he said.
Last November, Activision Blizzard CFO Thomas Tippl stated during the BMO Capital Markets Conference in New York City the company plans to test and launch new online business models for its top franchises.
