Ergebnisse einer NPD-Studie/-Umfrage:
- Less than one-third of TV homes have HDTVs (about 32 million) and barely half of those with HDTVs (52%) are even familiar with the availability of high-definition disc players, according to NPD's High Definition Video Player Report Series that surveyed more than more than 5,500 adults between June 18 and June 28, including 542 pre-identified owners of high-definition players and high-definition capable video game consoles.
-And even fewer -- less than 30% -- are familar with Blu-ray or HD DVD.
Most eye-opening of all, only 11% expressed strong intentions to buy a hi-def player in the next six months.
- But among those consumers who are aware of hi-def players, most are swayed not by perceived quality but, as always, by price. NPD says 62% are waiting for prices to fall and among those who have purchased HD DVD players, those who bought HD DVD players did so because it was less expensive than Blu-ray.
- Notably, among those who have purchased hi-def players, those who bought Blu-ray players did so because they felt it was the superior format.
- About 64% of discs purchased by hi-def owners are standard definition with the primary reason for that being that a hi-def disc was not available.
- NPD reports that early adopters would like to buy nearly two-thirds (63%) of upcoming new releases in hi-def and replace 23% of their current DVD libraries with hi-def discs.
Quelle:
http://www.hollywoodinhighdef.com/
Mit anderen Worten:
HD-Medien interessieren auch in den USA, dem Vorreiter der HD-Technik keine Sau. Es bestätigt meinen Eindruck, dass sich viele die flachen Geräte hauptsächlich deswegen kaufen, weil sie flach sind, man sie an die Wand hängen kann und optisch einfach ansprechender im eigenen Wohnraum wirken als die dicken Röhren.
Die HD-Formate- nicht HD an sich - sind für den Massenmarkt quasi eine Totgeburt.
