Nintendo:
NPD Says Nintendo DS and Wii Finish 1 and 2 in August U.S. Sales
Nintendo DS™ and Wii™ again topped the hardware sales charts for August, according to the independent NPD Group, which tracks video game sales in the United States. In August, more than 514,000 portable Nintendo DS systems sold in the United States, bringing the lifetime U.S. total to nearly 22 million. In August, more than 448,000 Wii consoles sold in the United States, bringing the lifetime U.S. total to nearly 12 million and extending its lead as the best-selling video game console of this generation.
Five games made for Nintendo systems placed in the top 10 best-selling games of the month, including Wii Fit ™ at No. 4 with nearly 395,000 sold, Mario Kart ® Wii at No. 5 with nearly 329,000 sold, Wii Play ™ at No. 6 with more than 200,000 sold, Madden NFL 09 All-Play for Wii at No. 9 with nearly 116,000 sold and Guitar Hero: On Tour for Nintendo DS at No. 10 with more than 111,000 sold.
“ The positive public response to Nintendo DS and Wii has stayed strong throughout 2008,” said Cammie Dunaway, Nintendo of America’ s executive vice president of Sales & Marketing. “ New titles like Madden NFL 09 All-Play for Wii have joined top 10 veterans like Wii Fit , demonstrating the wide and long-lasting appeal of Nintendo games.”
Sony:
PS3 Posts Strong Sales; PS3 Software Sales Up 92 Percent Year-Over-Year
Total PlayStation Hardware Unit Sales Top 582,533
PLAYSTATION®3 (PS3™) continued to generate impressive sales in August 2008, with 185,353 hardware units sold. From January to August 2008, more than 2 million PS3s have been sold in the U.S., representing a year-to-date hardware sales growth of more than 92%. Software sales were also strong for PS3, with 1.6 million units sold, representing a year-over-year growth of 92%.
• Electronic Arts Sports’ Madden NFL 09 proved to be a hot seller on PlayStation platforms in August, with more than 1.1 million copies purchased by PlayStation customers, not including the Madden NFL 09 ® (PlayStation® Portable) Entertainment Pack. 643,000 units of the popular sports title were sold for PS3 alone, a 33% higher attach rate than Xbox 360 and representing an increase of 90% year-over-year when compared to Madden NFL 08 sales for PS3 in August 2007.
• Following its launch on July 29, more than 263K copies of the weapon-based fighting game Soulcalibur IV were sold for PS3 in July and August, a 38% higher attach rate than Xbox 360.
• PLAYSTATION®Network continued to be a popular destination for new and original forms of entertainment, including exclusive content such as the full game of The Last Guy and the Warhawk expansion pack, as well as TV shows like Xam’d: Lost Memories.
Fueled by enthusiasm for the Madden NFL 09 PSP Entertainment Pack, 253,012 PSP hardware units were sold. This represents a year-over-year growth of 67%.
PlayStation®2 (PS2) hardware unit sales were again solid in August, with 144,096 hardware units sold. Since launch, more than 42.7 million PS2s have been sold in the U.S. as of August 2008.
Power of the PlayStation Portfolio
The PlayStation brand generated strong sales across all three platforms, earning $365 million in August.
• Year-to-date (Jan-Aug), the PlayStation brand has generated almost $3.7 billion in revenue, representing an increase of 21% year-over-year.
• PlayStation total hardware revenue was $147.3 million in August, representing a year-to-date growth of 42%.
• PlayStation total software revenue in August was $178 million, representing a year-to-date growth of 25%.
CEO Perspective
"We had yet another strong month for PlayStation in August, which validates that consumers are indeed recognizing the long-term value that PS3 offers as both a gaming and home entertainment device. We also began shipping the new 80GB PS3 model in late August to address any short term inventory transitions from the 40GB to 80GB model. We're looking forward to a solid holiday season and are excited to offer a string of unmatched content to consumers in the coming months with LittleBigPlanet, SOCOM: Confrontation, Resistance 2, and MotorStorm: Pacific Rift."
- Jack Tretton, president and CEO, Sony Computer Entertainment America
Microsoft:
We’re on track for a record-breaking holiday with a new sweet spot in pricing and the launch of the New Xbox Experience this fall. At $199, Xbox 360 offers the greatest entertainment value available, with the leading online service, the best games, and the greatest selection of downloadable movies and TV shows.
Weekend sales post-price cut up over 100% (Microsoft internal data)
· Coming off the Sept. 3 price drop announcement, the weekend retail results are in: Console sales across all Xbox 360 models were up over 100% between Friday, Sept. 5 and Sunday, Sept. 7. The Xbox 360 Arcade system, now the lowest priced next generation console on the market at $199, showed the largest lift, selling at six times the rate it was the weekend before. (Microsoft internal data)
· According to NPD, 195,000 Xbox 360 consoles were sold in the U.S. in August, contributing to life-to-date spending of $10.7 billion on hardware and software, and a U.S. install base of 10.9 million units. (August NPD).
With the best-selling line-up of sports games on the market, sports fans have spoken: Xbox 360 owns sports. Here are some specifics:
“Madden NFL 09” on Xbox 360 secures #1 game in August
· Over one millions copies of “Madden NFL 09” sold on the Xbox 360 platform in August since its launch on Aug. 12. Madden fans helped contribute to Xbox 360’s record-breaking software attach rate of 8.0 games per console. (August NPD)
“Tiger Woods PGA Tour 09”
· Xbox 360 players hit the greens with Tiger’s latest installment, purchasing 56,000 copies of “Tiger Woods PGA Tour 09” in the five days it was on the market, more than on any other platform. (August NPD). Xbox 360 gamers eager to watch Tiger walk on water contributed to the $94 million spent at retail in August for third-party publishers on the Xbox 360 platform, or 45% of share. (August NPD)
“NCAA Football 09”
· The kick-off of the college football season didn’t stop Xbox 360 gamers buying 460,000 copies of “NCAA Football 09” since it launched, more than PS3 and Wii versions combined. (August NPD)
From sports games and music titles to the biggest blockbuster games this holiday, the best games are on Xbox 360
· Xbox 360 games secured three spots in the list of top 10 selling games in August: “Madden NFL 09” at #1, “Too Human” at #7 and “Soul Caliber IV” at #8. (August NPD)
· Beginning last month with “Madden NFL 09,” Xbox 360 has a string of blockbuster titles, each expected to sell at least a million units, launching in the coming months including “Gears of War 2,” “Fable II,” “Guitar Hero IV,” “Rock Band 2,” “Fallout 3” and “Lips.”
Xbox 360 continues to move more games for third party publishers than any other platform
· With $94 million in third party game sales in August, Xbox 360 generated more dollars at retail for third party publishers than any other console, to date generating $4.1 billion, or 58% of share. (August NPD)